Goals

• Develop a website for conversion rate optimization (CRO) and cybersecurity agency

• Work with a web developer and design professional that will take time to understand our goals and our company that can give design redirects/recommendations as needed and really own the project

• Build a relationship with a graphic designer for ongoing client specific design work

• Hourly rate $25-$35 per hour (negotiable, depending on level of experience)

Background

Mission Statement 

At Rethink Science, our mission is to help business leaders make informed decisions and achieve sustainability through innovation, cybersecurity, and optimization strategies. 

Vision Statement

To create a world where diversity, accessibility, and authenticity are at the forefront of every business's growth story.

Commitment Statement 

We are driven by a desire to eliminate barriers and create an inclusive space where every business can thrive, regardless of their background or resources. 

We want to empower, uplift, and propel black owned and women owned businesses forward. To create a world where diversity, accessibility, and authenticity are at the forefront of every business's growth story.

What we have to help you:

• Sitmap with content layout

• Content and copy collected

• Brand Book

• Existing website UI- Needs some revisions

Customer persona 

• Typically a minority business owner (25-50 years old)

• Often busy and value actionable insights more than theoretical research 

• More on this during interview call

Objectives for graphic designer

• Create slides for client deliverables

• Design creative for ads

• Logo and icon creation for clients

• Develop design assets for Prezi storyboards

Sample sites for web development

• https://az-boldcms.webflow.io/

  • I love how dynamic it is. The moving elements are engaging and feel tech savvy 

  • The colors and white space make the design feel light

• https://strivehealth.com/

  • Clean design. Typical for a health company, but I like that there are plenty of smiling faces not just cartoons/avatars

• https://www.nuvolo.com/

  • I like the hero image because it conveys connection and that’s how we view our role- Connecting the creator to strategic insights 

• https://www.support.com/

  • Love the entire thing

• https://www.inkyy.com/

  • Love the entire thing