The FMA Rebrand Continues — The Fabricator
You might recall our recent work with the Fabricators & Manufacturers Association (FMA) on their rebrand but wait... there's more. 🤯
Once the parent brand was brought to life, we immediately began work on the publication sub-brand, The Fabricator. Our goal was to maintain the strong connection to the parent brand by creating a trade-inclusive publication experience that mobilized FMA’s mission of advancement.
The Fabricator’s point of distinction was abundantly clear to us from the outset: It is the only multimedia publication and content producer of its kind within the industry, and we intended to tout that. We wanted to position The Fabricator as the de facto source that appeals to subscribers, advertisers, and the larger readership with content of the highest quality.
Our focus was on:
📌 Creating messaging that captured the breadth of verticals the brand serves
📌 Emphasizing a variety of content types and available topics
📌 Reinforcing The Fabricator's role in carrying out FMA's mission
Check out the full case study >> https://focuslab.agency/work/fma
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