TrustedSec Inspiration
A manifesto inspired by a '90s cult film? Say less.
Capturing TrustedSec’s verbal identity was a balancing act. On the one hand, the brand’s long-established voice as a hacker’s advocate couldn’t be lost. On the other, the firm needed to expand credibility with larger enterprise prospects.
In brand messaging, we collaborated with the client team to wrap words around what we already knew to be true. TrustedSec’s purpose is to make the world a secure place, and all messaging emanated from this code of business enablement, empowerment, and positivity. From there, we workshopped audience-specific messaging guidelines.
In support of messaging and visuals, we defined the brand’s voice attributes as Discerning, Approachable, and Irreverent. Through these descriptors, the TrustedSec team would have clear, strategic guidelines that allowed for business and play as needed.
We wrapped our verbal identity work with a manifesto entitled “Hack the Planet,” inspired by the ‘90s cult film “Hackers.” The narrative declared the core tenets of the brand’s approach to cybersecurity. This largely revolved around the idea that doing the right things allows the company to do things right — that is, deliver a high-quality, low-ego service based in altruism, expertise, and creativity.
Full Case Study: https://focuslab.agency/work/trustedsec
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