TrustedSec Rebrand
There’s security, there’s consulting, and then there’s TrustedSec.
From day one, the company has existed to do cybersecurity the right way, meaning it’s positive, pragmatic, and personal to each business engagement. In an ever evolving wheel of cyberthreats, TrustedSec believes that fear is not the pitch, out-of-the-box security solutions are not the answer, and playbooks are no longer possible.Its independent and tech-agnostic approach means that customers get actionable answers that they can implement and feel confident about, and the results for TrustedSec are a thriving company culture, industry recognition, and a fanatical fan list that includes Fortune 100, globally recognized organizations.
So what’s the problem? Its brand was still the same as it was on day one, when TrustedSec was solely focused on offensive-testing and operated out of the founder’s basement. The brand identity was no longer an accurate representation of TrustedSec.
In order for TrustedSec to reach and help more best-fit customers, the brand needed to evolve in a way that retained the company’s culture but grew beyond the misperception that it’s still in its infancy.
Focus Lab was privileged to collaborate with the TrustedSec team on:
📌 Brand Strategy
📌 Verbal Identity
📌 Visual Identity
While we can try and sum up this project in three quick bullet points, it's so much more than that.
Check out the full case study: https://focuslab.agency/work/trustedsec
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