Soul Arch Surf Club

Featured Project Friday! Here's a recent brand identity project for Soul Arch Surf Club, a company that captures the essence of the surfing lifestyle and creative community. Founded by Emily Zeck (@thatpineapplegirl), Soul Arch Surf Club isn't just an apparel company, it's a thriving creative workspace collective and a hub for all things surf and art in Vero Beach, FL.

What makes this project special to 63 Visual is the connection we share with the vision behind Soul Arch Surf Club. Like them, we're rooted in the concept of community and creativity. Our office in Jacksonville Beach, FL, is nestled within the vibrant Ink Factory (@inkfactorybrewing) – a unique blend of a brewery, surf shop, and collaborative coworking space.Working with Emily and her team on this project was a blast! The energy and enthusiasm they bring to their brand mirrors our own passion for pushing the boundaries of creativity, working to bring forth a brand that inspires, connects, and elevates.

We're grateful to have been part of this journey, and can't wait to see this incredible brand continue to make waves in the surfing and creative communities. Cheers to collaboration, inspiration, and riding the waves of creativity together!

Patrick Carter
Visual Thinking Rendered for Human Consumption. @63Visual

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